Privacy Policy

Privacy Policy

Effective Date: 12 July 2026

Effective Date: 12 July 2026

Rush (“Rush”, “we”, “us”) is a wake-up alarm app that makes you complete a task to switch the alarm off. This policy explains what data we collect, why, and your choices.

1. What we collect and why

Rush (“Rush”, “we”, “us”) is a wake-up alarm app that makes you complete a task to switch the alarm off. This policy explains what data we collect, why, and your choices.

1. What we collect and why

Data

Why

Where it goes

Account: user ID, and email + name from your Apple/Google sign-in

Create and secure your account

Firebase; sign-in tokens stay on your device

Your first name (onboarding)

Personalize the app

Device + your account in our cloud

Alarms and wake-up history (times, objective, sound, repeats, when you woke, response time, streak)

Run alarms; show progress

Device + your account in our cloud

Target wake-up time

Onboarding plan

Device + your account in our cloud

Commitment signature (drawn image)

The commitment feature

Device + your private cloud storage

Objective photos / exercise video

Verify you completed the objective

Sent to a third-party AI provider to check; not stored by us

Usage events + device model, OS, app version, a device identifier

Improve the app

Firebase Analytics

Advertising / attribution identifier

Measure which ad brought you in

Google Analytics — only if you allow tracking

Subscription status

Unlock paid access

Verified through Apple

Account — User ID, email, and name from Apple/Google sign-in. Used to create and secure your account. Stored in Firebase; sign-in tokens stay on your device.

First name — Used to personalize the app. Stored on your device and in your cloud account.

Alarms and wake-up history — Used to run alarms and show progress. Stored on your device and in your cloud account.

Target wake-up time — Used for the onboarding plan. Stored on your device and in your cloud account.

Commitment signature — Used for the commitment feature. Stored on your device and in private cloud storage.

Objective photos / exercise video — Sent to a third-party AI provider for verification and not stored by us.

Usage and device details — Used to improve the app. Sent to Firebase Analytics.

Advertising / attribution identifier — Used to measure which ad brought you in, only if you allow tracking.

Subscription status — Used to unlock paid access and verified through Apple.

Stays only on your device: your “current wake-up time” answer and your snooze/vibration settings. We do not collect location or health data, and we show no third-party ads inside the app.

Permissions we use: camera & microphone (for objectives), notifications, alarms, and, optionally, tracking. iOS asks you before each.

2. Legal bases (GDPR / UK GDPR)

  • Contract: to provide accounts, alarms, sync, and objective checks.

  • Consent: for tracking (ATT) and camera/microphone/photo access - withdraw anytime in iOS Settings.

  • Legitimate interests: to keep the app secure and understand usage.

3. Who we share with

We share data only with the providers that make the app work:

  • Firebase (accounts, storage, server processing, analytics);

  • Anthropic (checks your objective photos/videos); and

  • Apple (Sign in with Apple, App Store purchases).

Each gets only what its function needs. We may also disclose data if required by law or to protect people’s safety.

4. Selling and sharing (California)

We do not sell your personal information. We only “share” it for cross-context behavioral advertising - ad-attribution identifiers with our ad-measurement provider - if you allow tracking in the App Tracking Transparency prompt. Turn tracking off in iOS Settings to opt out anytime.

5. International transfers

Our providers may process your data in the United States and other countries under approved safeguards (such as the EU Standard Contractual Clauses).

6. Retention

We keep account and synced data while your account exists. Delete your account in the app to remove your cloud data, stored signature, and sign-in record. Objective photos/videos are not stored. Analytics are kept per our provider’s retention setting.

7. Your rights

EEA / UK (GDPR): access, correct, delete, restrict or object to processing, data portability, and withdraw consent - plus the right to complain to your data protection authority.

California (CCPA / CPRA): know, access, delete, and correct your data, and opt out of “sharing” for cross-context advertising. We won’t discriminate for exercising these rights.

India (DPDP Act 2023): access a summary of your data and how it’s processed, correct/complete/update it, erase it, seek grievance redressal, and nominate another person to exercise your rights on your behalf.

How to exercise: delete your account in Settings → Account → Delete Account, or email johnvbissell@gmail.com. We respond within the time the law requires.

8. App Tracking Transparency

Your ATT choice controls whether advertising/attribution data is collected and shared. Product analytics run either way to operate and improve the app, and don’t use cross-app tracking unless you allow it.

9. Children

Rush is not intended for children under 13, and we don’t knowingly collect their data. If you believe a child gave us data, email us and we’ll delete it.

10. Security

Access to your data is locked to your authenticated account by server-side rules, and sign-in tokens are stored in your device’s secure keychain. No system is perfectly secure, but we take thorough measures to protect your data.

11. Changes

We may update this policy. For material changes we’ll update the “Last Updated” date and, where appropriate, notify you in the app.

12. Contact

johnvbissell@gmail.com

Stays only on your device: your “current wake-up time” answer and your snooze/vibration settings. We do not collect location or health data, and we show no third-party ads inside the app.

Permissions we use: camera & microphone (for objectives), notifications, alarms, and, optionally, tracking. iOS asks you before each.

2. Legal bases (GDPR / UK GDPR)

  • Contract: to provide accounts, alarms, sync, and objective checks.

  • Consent: for tracking (ATT) and camera/microphone/photo access - withdraw anytime in iOS Settings.

  • Legitimate interests: to keep the app secure and understand usage.

3. Who we share with

We share data only with the providers that make the app work:

  • Firebase (accounts, storage, server processing, analytics);

  • Anthropic (checks your objective photos/videos); and

  • Apple (Sign in with Apple, App Store purchases).

Each gets only what its function needs. We may also disclose data if required by law or to protect people’s safety.

4. Selling and sharing (California)

We do not sell your personal information. We only “share” it for cross-context behavioral advertising - ad-attribution identifiers with our ad-measurement provider - if you allow tracking in the App Tracking Transparency prompt. Turn tracking off in iOS Settings to opt out anytime.

5. International transfers

Our providers may process your data in the United States and other countries under approved safeguards (such as the EU Standard Contractual Clauses).

6. Retention

We keep account and synced data while your account exists. Delete your account in the app to remove your cloud data, stored signature, and sign-in record. Objective photos/videos are not stored. Analytics are kept per our provider’s retention setting.

7. Your rights

EEA / UK (GDPR): access, correct, delete, restrict or object to processing, data portability, and withdraw consent - plus the right to complain to your data protection authority.

California (CCPA / CPRA): know, access, delete, and correct your data, and opt out of “sharing” for cross-context advertising. We won’t discriminate for exercising these rights.

India (DPDP Act 2023): access a summary of your data and how it’s processed, correct/complete/update it, erase it, seek grievance redressal, and nominate another person to exercise your rights on your behalf.

How to exercise: delete your account in Settings → Account → Delete Account, or email johnvbissell@gmail.com. We respond within the time the law requires.

8. App Tracking Transparency

Your ATT choice controls whether advertising/attribution data is collected and shared. Product analytics run either way to operate and improve the app, and don’t use cross-app tracking unless you allow it.

9. Children

Rush is not intended for children under 13, and we don’t knowingly collect their data. If you believe a child gave us data, email us and we’ll delete it.

10. Security

Access to your data is locked to your authenticated account by server-side rules, and sign-in tokens are stored in your device’s secure keychain. No system is perfectly secure, but we take thorough measures to protect your data.

11. Changes

We may update this policy. For material changes we’ll update the “Last Updated” date and, where appropriate, notify you in the app.

12. Contact

johnvbissell@gmail.com